About Herald

WE FIND WHAT'S STALLING
YOUR GROWTH. THEN WE FIX IT.

Herald is a Revenue Growth Operations firm built for founder-led businesses. We lead with diagnosis, not tactics. We measure success by revenue impact, not activity reports. And we avoid the kind of language that sounds impressive but means nothing.

Origin
01

THE HERALD STORY

In 2010, my wife and I had both been laid off. We were $95,000 in debt, not counting the house, and ended up on food stamps. In 2011, someone took a chance on me and helped me start my first agency.

When our office opened, my wife walked in with a plaque. On it was Habakkuk 2:2:

"Write the vision and make it plain, so the herald can run with it."

That verse became the DNA of everything we build. It's not just a name. It's a mandate.

Write the vision means helping founders get extreme clarity on where they're going. Most businesses stall not because they lack effort, but because they lack a clear picture of what growth actually requires.

Make it plain means translating that vision into world-class offers, messaging, and positioning that the market can understand and respond to. No jargon. No fluff. Just clarity that converts.

Run with it means systematic execution. The COMPASS diagnostic identifies the constraints. The CMOs operating system removes them. Quarter by quarter, sprint by sprint, until growth becomes reliable.

Over the next 12 years, I worked behind the scenes as a growth operator for John Maxwell, Dave Ramsey, Ryan Levesque, and Brendon Burchard. I helped build marketing and sales systems that drove growth from early traction to tens of millions in revenue. I scaled my own firm from $90,000 in year one to seven figures with consistent profitability. No ads. No venture capital. No bloated teams.

I launched Herald in 2023 because I saw a gap no one was filling. Founders hitting the $2M-$5M ceiling didn't need another generic agency. They didn't need a $250K executive hire who takes nine months to ramp. They needed a system. An execution engine. Revenue Growth Operations.

Herald exists to build exceptional brands grounded in uncompromising principles. Our faith calls us to a higher standard of stewardship, integrity, and craftsmanship. Hold us to it.

Trey Sheneman, Founder & CEO

15+

Years of Experience

$500M+

Advisory Experience

40+

COMPASS Diagnostics

7-Fig

Bootstrapped Growth
Values
02

OUR CORE VALUES

These aren't aspirational. They're operational. Every decision, every engagement, every deliverable is measured against these five standards.

BENDY STRAWS

Flexibility
Markets shift. Strategies evolve. We adapt without losing direction. The founders who scale are not the ones with the best plan — they are the ones who can change the plan without losing the mission.

SAME SIDE OF THE TABLE

Unity
We don't operate as vendors. We sit beside our clients, share their stakes, and align our success with theirs.

HUMBLE DISCONTENTMENT

Curiosity
We're never satisfied with "good enough." We question assumptions, test everything, and stay hungry for better answers.

CHAMPION'S GRIT

Tenacity
Growth is not linear. When things get hard, we don't pivot to something easier. We push through with discipline and resolve.

CREATE AT ALL COSTS

Creativity
Constraints breed innovation. We find ways forward when others see dead ends, because the mission demands it.
Philosophy
03

HOW WE THINK

Clarity Beats Creativity.

We don't win awards for cleverness. We win by being so clear that the right next move becomes obvious.

Diagnosis Before Prescription.

We never spend a dollar on execution without first identifying the exact constraint that's capping your growth.

Signal Over Volume.

Activity is not progress. We focus only on the work that moves revenue. Everything else gets cut.

Optimize For Decisions.

Every deliverable, every meeting, every report exists to increase leverage and decision quality for the founder.

THE PEOPLE BEHIND THE WORK
04

THE PEOPLE BEHIND THE WORK

Trey Sheneman

Founder/CEO
Former growth operator for John Maxwell, Dave Ramsey, Ryan Levesque, and Brendon Burchard. Advisor to 200+ businesses. Bootstrapped his own firm to seven figures. Built the COMPASS Method to bring the same rigor to every founder-led business Herald serves.
  • POD One

Jeff Abramovitz

Revenue Growth Operator
15+ years in growth marketing and operations. Translates COMPASS plans into executed campaigns with precision and accountability.

Beatriz Lopez

Operations Coordinator
Manages delivery cadence, client communication, and execution accountability for Pod One.
  • POD Two

Ben Church

Revenue Growth Operator
Leads pod execution and oversees Herald's internal operations. Ensures every deliverable meets the standard before it reaches the client.

Marinel Morales

Operations Coordinator
Manages delivery cadence, client communication, and execution accountability for Pod Two.
The Standard
Every pod operates under the same mandate: find the top 1-3 constraints on your growth and remove them. No busywork. No vanity metrics. Revenue impact, or we haven't done our job.

READY FOR A REAL CONVERSATION?

If you're a founder who's tired of generic advice and ready for a partner who leads with diagnosis and delivers with accountability, the next step is simple.

It's Time To Grow On Purpose.

The COMPASS Method stack for founder-led growth.