WE FIND WHAT'S STALLING YOUR GROWTH. THEN WE FIX IT.
Herald is a Revenue Growth Operations firm built for founder-led businesses. We lead with diagnosis, not tactics. We measure success by revenue impact, not activity reports. And we avoid the kind of language that sounds impressive but means nothing.
THE HERALD STORY
In 2010, my wife and I had both been laid off. We were $95,000 in debt, not counting the house, and ended up on food stamps. In 2011, someone took a chance on me and helped me start my first agency.
When our office opened, my wife walked in with a plaque. On it was Habakkuk 2:2:
"Write the vision and make it plain, so the herald can run with it."
That verse became the DNA of everything we build. It's not just a name. It's a mandate.
Write the vision means helping founders get extreme clarity on where they're going. Most businesses stall not because they lack effort, but because they lack a clear picture of what growth actually requires.
Make it plain means translating that vision into world-class offers, messaging, and positioning that the market can understand and respond to. No jargon. No fluff. Just clarity that converts.
Run with it means systematic execution. The COMPASS diagnostic identifies the constraints. The CMOs operating system removes them. Quarter by quarter, sprint by sprint, until growth becomes reliable.
Over the next 12 years, I worked behind the scenes as a growth operator for John Maxwell, Dave Ramsey, Ryan Levesque, and Brendon Burchard. I helped build marketing and sales systems that drove growth from early traction to tens of millions in revenue. I scaled my own firm from $90,000 in year one to seven figures with consistent profitability. No ads. No venture capital. No bloated teams.
I launched Herald in 2023 because I saw a gap no one was filling. Founders hitting the $2M-$5M ceiling didn't need another generic agency. They didn't need a $250K executive hire who takes nine months to ramp. They needed a system. An execution engine. Revenue Growth Operations.
Herald exists to build exceptional brands grounded in uncompromising principles. Our faith calls us to a higher standard of stewardship, integrity, and craftsmanship. Hold us to it.
15+
$500M+
40+
7-Fig
OUR CORE VALUES
BENDY STRAWS
SAME SIDE OF THE TABLE
HUMBLE DISCONTENTMENT
CHAMPION'S GRIT
CREATE AT ALL COSTS
HOW WE THINK
Clarity Beats Creativity.
We don't win awards for cleverness. We win by being so clear that the right next move becomes obvious.
Diagnosis Before Prescription.
We never spend a dollar on execution without first identifying the exact constraint that's capping your growth.
Signal Over Volume.
Activity is not progress. We focus only on the work that moves revenue. Everything else gets cut.
Optimize For Decisions.
Every deliverable, every meeting, every report exists to increase leverage and decision quality for the founder.
THE PEOPLE BEHIND THE WORK
- POD One
- POD Two




